Season 5
Episodes
The book that was 35 years in the making with Park Howell
In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies.
In this episode:
Researching your way to...
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The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss
As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences...
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What it's really like to work with a traditional publisher with Mark Schaefer
Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author.
In this episode:
What your traditional publisher won't tell...
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How to creatively use storytelling and video in book marketing so people can't stop watching with Michael Port and Andrew Davis
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 This might be the most inspiring example of excellent book marketing, you have ever seen or heard of.
Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and...
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