All Episodes
Episodes
The year-long book launch with Diana Gladney
“When writing a book, you expose yourself - to yourself”- Diana Gladney
We are starting this new season with an episode all about marketing your book by creating video content and engaging your audience.
Diana Gladney...
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The book that was 35 years in the making with Park Howell
In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies.
In this episode:
Researching your way to...
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The Lightbulb Method - A book promo strategy you'll never forget with Dan Gingiss
As Dan Gingiss was about to publish his book, he realised he couldn't just send it to people in yellow envelopes when the message of the book was that the best marketing is to create remarkable customer experiences...
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What it's really like to work with a traditional publisher with Mark Schaefer
Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author.
In this episode:
What your traditional publisher won't tell...
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How to creatively use storytelling and video in book marketing so people can't stop watching with Michael Port and Andrew Davis
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 This might be the most inspiring example of excellent book marketing, you have ever seen or heard of.
Michael and Andrew are the authors of the bestselling book 'Referable Speaker', world-class keynote speakers and...
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How to protect yourself against others stealing your nonfiction book with Nuzayra Haque
Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own teaching or speaking business. The book can easily become your key asset for years to come. But how do you...
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Legal aspects of your online course business with Nuzayra Haque
In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with...
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How anyone can achieve anything they want with Cliff Ravenscraft
Have you ever set goals that you didn't hit?
Do you sometimes experience a lack of motivation or do you procrastinate a lot?
Or in other words: Are you living the life of your dreams - or are you simply dreaming the...
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How to create highly profitable audiences on LinkedIn with AJ Wilcox
If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience.
AJ Wilco guides you to know exactly...
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How to improve your Amazon ranking and sales using chatbot automation with Michelle Barnum Smith
In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product...
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How to repurpose a single video and 10x your impact
Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities.
In this episode, I share ideas on how you can repurpose your best content to...
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How to harness the power of flaws to build engagement with live video with Luria Petrucci
If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to going live have very little to do with camera tips or which buttons to push.
Instead, it has everything to do...
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