Those Who Failed Usually Gave UpAug 29, 2017
I used to be afraid.
My fear of failure kept me on a path that was not right for me for too long.
Then I discovered, I was more afraid of ending up regretting that I did not have the courage.
As human beings, we are meant to pay attention to dangerous events and plan ahead not to get stuck in really bad situations. Keep that skill! Is a good thing.
The more surprising fact is, that this goes for companies too. Business owners and managers would often mention the financial risk if taking the wrong action. However, quite often the biggest failure is not taking action at all, yet this is a common choice.
But let me tell you something. The most common reason for failing is giving up or never getting started. Letting outdated business models survive because of lack of knowledge on how to adapt.
In the area of digital marketing, many companies are transferring old methods to new media. Old wine in new bottles so to speak. However, the clever companies truly understand how digital marketing can be used to reshape and scale the business beyond imagination.
Digital marketing should not be considered just a fraction of marketing strategy. For many companies, it can be a significant corner stone in the business strategy itself. For knowledge based businesses, content marketing and email marketing are great examples of that. Publishing a book is probably the most effective marketing tool to boost your business.
My clients usually get surprised when they learn how much information we are able to draw on when building their business and digital marketing strategy. How precisely, we are targeting clients for them. How this impacts their branding, cost efficiency, and customer loyalty.
And especially, how we are able to constantly obtain knowledge from small, risk reduced experiments. Once we get it right the sky is the limit. In other words, how fearless we can approach the market in a digital world with tremendous impact on their bottom line.
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