In this episode, I talk to Lou Mongello, one of the grand old men when it comes to community building, blogging, and podcasting. He shares how to build a thriving self-driven community and which media are the best to do so.
In this episode
03:55 Life-long passion as a business driver
07:29 The one factor that will determine who is in your community
08:45 How Lou built a community organically
10:57 Making it up as you go along
13:37 Loved by marketers - but gives Lou the heebie-jeebies
15:07 The return on social equity and how support creates a sense of belonging
18:51 Community-driven content creation
19.39 Lous best strategy for fostering a meaningful sense of community
22:14 How to manage a self-moderating community
27:05 Vanity metrics don't matter in your business
30:35 The only number that matters when measuring influence
32:37 The most intimate medium to build relationships
35:18 Conversation strategy wins
About Lou Mongello
Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio, named Best Travel Podcast for 9 consecutive years. He is also a keynote speaker, entrepreneur, author, and founder of The Dream Team charity project, which sends children with life-threatening illnesses to Walt Disney World.
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